New Moon Production is a remote-working Hamburg-based studio. Since its founding in 2016, it has released multiple games on different platforms, including Sunshine Island. New Moon Production is part of Stillfront Group.

YOUR MISSION:

Social Strategy & Content Development:

• Build and own the end-to-end social media strategy for a new global-launch game and support an established live title.
• Develop platform-native content strategies across TikTok, Instagram, YouTube, Facebook, Discord, and emerging channels.
• Create and manage editorial calendars that balance brand building, community engagement, feature milestones, and big marketing beats.
• Ideate, brief, and/or produce statics, short-form videos, social-first assets, and reactive content tailored to each platform.
• Drive organic channel growth through storytelling, community-first content, and platform-native best practices.
• Run experiments across channels (formats, posting cadence, narrative structures, content franchises) to unlock growth.
• Monitor channel performance, player sentiment, and competitive trends to continuously refine the strategy.

Community Building & Player Engagement:

• Establish and grow a healthy, loyal, and engaged community.
• Manage Discord, VIP groups, and social community spaces, creating programs that deepen loyalty and retention.
• Develop early-stage UGC, ambassador, and creator pipeline opportunities as the community scales.
• Create proactive conversations, playful community moments, and social rituals that players look forward to.

Cross-Functional Collaboration:

• Work with Product Marketing, Community Managers and Product teams to support feature launches, events, and key campaigns.
• Represent the player perspective internally through weekly reporting, social listening analysis, sentiment trends, and actionable feedback loops.
• Become embedded in game teams, sharing insights on player behavior, culture, trends, and opportunities.

YOUR BACKSTORY:

• 3+ years of experience in social media, community management, or social-first content strategy, ideally in games, entertainment, or mobile apps.
• Proven success growing social channels from zero to meaningful scale on TikTok, Instagram, Facebook, YouTube, and Discord.
• Deep understanding of the casual mobile gaming audience, player motivations, and cozy/simulation game communities.
• Exceptional written and spoken English skills with strong cultural fluency in the U.S. market.
• Comfortable working cross-functionally with creative, art, product, and marketing teams.
• Skilled in analytics tools, sentiment analysis, and social listening, able to translate findings into strategy.
• Passion for community building and championing player voices internally.

Additional skills:

• Experience launching communities for new games from scratch.
• Background in UGC programs, ambassador pipelines, IRL events, or creator partnerships.
• Familiarity with CRM, VIP management, or live game communication systems.
• Basic production skills (video editing, simple graphic creation, TikTok-native workflows).

WHY JOIN US?:

• Full flexibility: Work remotely or from the modern office in Hamburg (Alstertor 9).
• Work-life balance: Competitive annual leave and flexible working hours.
• Supportive team with flat hierarchies and learning opportunities.
• Multicultural environment with multidisciplinary colleagues.
• Team building: regular studio events onsite, snacks and drinks at the office.
• Contribution to public transport ticket (Deutschlandticket) for Germany-based staff.