GOG's mission is to make games live forever. We safeguard and offer DRM-free classic PC games to millions of passionate gamers worldwide, empowering them to protect, share, and relive their gaming legacies for years to come. We are looking for a Social Media Strategist to help us expand our social media presence, keep GOG top-of-mind, and bring our community into the heart of this mission.
You will report to the Marketing Director.
Your Mission As a Social Media Strategist, you'll be responsible for developing and executing GOG's social media content strategy while also being highly hands-on with our channels and communities. You will create strategies that align with our brand's mission of game preservation and our goal of turning GOG users into game preservation heroes.
Responsibilities:
Content Strategy: Lead the creation of a social media content strategy that strengthens GOG's brand as a champion of game preservation. Identify the right channels, types of content, and opportunities that tell GOG's and users' stories.
Content Planning: Develop a detailed editorial calendar that outlines key campaigns, content pillars, themes, and publishing schedules across all social channels. Ensure alignment with GOG's mission, integrating community-driven initiatives and nostalgia-driven content to resonate deeply with our audience.
Content Execution: Craft posts and other content that build a narrative around GOG's mission. Design community-focused events and user-generated content initiatives that -inspire people to join the game preservation movement. Collaborate with the Marketing and PR teams to support brand campaigns, releases, and events.
Engagement and interaction: Be GOG's voice on social media. Interact with our community on platforms like X, Reddit, Facebook, and our forums, ensuring a consistent, engaging brand voice.
KPIs impact and reporting: Set KPIs for impact on Brand and Business, track them, and refine your approach accordingly. Job Requirements:
Job Requirements:
Proven Strategic Work: 5 years of proven experience developing impactful social media content strategies that are coherent, bold, and aligned with brand goals. Proven ability to pick strategy-relevant KPIs. Skilled at using tools to prove impact and progress, or adapt as needed.
Hands-On Creativity: Proven ability to creatively adapt social media codes, trends, and platform-specific content formats while maintaining GOG's unique brand voice. You're a one-person army—planning, creating, and posting content across channels.
PC Games Expertise: Passion for gaming history, nostalgia for classic titles, and appreciation for their cultural significance. Ability to convey why these classics - and GOG's mission - matter.
Excellent Communicator: Strong written and verbal communication skills, including proficiency in English. Ability to craft clear, impactful messages.
Your Mindset:
Entrepreneurial Spirit: You are resourceful and proactive, taking charge of your success. You love building, taking calculated risks, and focus on achieving goals rather than getting lost in tasks.
Self-Improvement: You actively seek out new perspectives, whether through conversations or training, and put your learning into practice.
Leadership: You hold yourself and others to high standards, keep everyone accountable, and take initiative.
Analytical Thinking: You consistently seek the best ways to track and measure the results of your actions.
Creative Thinking: You bring innovative ideas and think outside the box.
What we offer:
Remuneration: 12 000 - 18 000 PLN
Unique opportunity to enter a booming industry and to influence the future of gaming,
Work on an global and highly creative business and industry,
Hybrid model of work with two days a week in our Warsaw office;
Access to a health care and sports activities package, including free psychologist appointments,
Possibility to take paid Menstrual Leave for all menstruating employees,
Active employee networks for LGBTQIA+ employees, women of GOG and parents,
Frequent social activities, free fruits/coffee/tea, an in-house cantina, and other goodies are a standard,
An in-house gym, open 24/7, available exclusively for our employees,
Free access to all games from the GOG catalogue, including The Witcher franchise and Cyberpunk 2077,
Gamer’s paradise where you will be surrounded by games - living & breathing them!
Dog-friendly environment – yes, you can bring your four-legged friend to work!
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