Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

ASO Manager

Department: Performance Marketing

Playtika is looking for an ASO Manager to join our fast-paced Performance Marketing team! This role brings App Store Optimization (ASO) expertise to maximize organic potential of Bingo Blitz across app stores and digital platforms.

Key Responsibilities

ASO

• Act as the gatekeeper of Bingo Blitz in the app stores by shaping and telling the game story through optimized, compelling store pages.
• Drive ASO strategy end-to-end: maximize search visibility, improve conversion rates, and continuously test creatives and messaging.
• Collaborate with Creative, Product, User Acquisition, and Studio teams to deliver impactful assets and ensure alignment across all marketing touchpoints.
• Research the competitive landscape to uncover opportunities and push for new growth strategies.
• Oversee SEO activity for BingoBlitz.

Requirements

• 1+ years of experience in ASO with proven hands-on knowledge of app store consoles & tools.
• Strong analytical skills and proven ability to interpret data into insights and actions.
• Creative storyteller with the ability to collaborate effectively with creative teams.
• Excellent communication skills and fluency in English.
• Research-driven, curious, and passionate about growth.
• Advanced Excel skills; statistical knowledge is a plus.
• Experience in strategy, or market research – an advantage.
• Understanding of UA activities and metrics - Search, Ad Networks, CPI, ROI, LTV, Retention – an advantage.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now!

Employee at Playtika? Click here