At Supercell, we craft immersive game worlds that inspire millions. Now, we’re expanding those worlds beyond games and into fans’ everyday lives through unforgettable licensed products and brand collaborations.

We are seeking a Creative Director, Licensing & Consumer Products to lead the creative vision for how our beloved brands show up in the physical world. This role requires a deep understanding of design, consumer trends, product development, and the licensing ecosystem. The ideal candidate is a strategic, creative leader, passionate about fandom and pop culture, capable of inspiring both internal teams and global partners to deliver best-in-class products.

What You’ll Do:

• Own the Creative Vision: Define and lead the creative direction for all licensed products, brand collaborations, and promotional partnerships across Supercell’s portfolio of games.
• Guide Development from Start to Shelf: Oversee the design development process and subsequent execution of creative assets, including style guides, packaging, product concepts, and brand applications for licensed merchandise and collaborations.
• Inspire & Enable Partners: Collaborate closely with licensing agents, licensees, brand partners, and creative agencies to inspire on-brand executions and elevate product design across all categories.
• Hands-On Product Development: Lead product development for direct deals—including toy, apparel, lifestyle, and promotional categories—ensuring creative excellence and brand authenticity at every step. Provide onboarding and guidance to licensees alongside licensing agent(s).
• Build Tools & Processes: Create and maintain the tools, assets, and workflows (e.g., PD tools, asset libraries, licensing platform oversight, marketing toolkits) that scale creative efforts and support global partners.
• Set the Standard: Shape and uphold Supercell’s creative standards across licensed products globally, offering feedback and approvals in early development stages.
• Trend & Culture Leadership: Stay ahead of emerging design, retail, and fandom trends to ensure products surprise and delight players around the world.

Who You Are:

• 15+ years of experience in creative leadership roles within Licensing / Consumer Products — preferably from Entertainment or Gaming.
• Proven expertise in Product Development, with hands-on experience taking products from concept through to shelf.
• Strong background in Asset Development and Style Guide/Trend Guide creation, including experience managing agencies and external partners.
• Deep knowledge of Brand Assurance — ensuring creative consistency and brand integrity across all products and categories.
• Track record working across both Hardlines (toys, collectibles, consumer electronics, home) and Softlines (apparel, accessories, lifestyle) categories.
• Proficient in Adobe Creative Suite and other relevant design tools.
• Deep understanding of consumer trends, pop culture, retail, and fandom communities.
• Excellent communication and stakeholder management skills—comfortable interfacing with internal teams, partners, and C-level execs alike.
• Highly collaborative and proactive, with the ability to drive vision while managing hands-on execution.

Nice to Have

• Familiarity with licensing software such as My Media Box or similar platforms.

What Success Looks Like:

Short-Term (3-6 months)

• Immerse yourself in Supercell’s games and brand DNA
• Build strong relationships with partners and internal teams
• Lead creative on current projects and establish a vision for future products

Mid-Term (6-12 months)

• Deliver world-class licensed products in collaboration with partners
• Refine creative review and assets systems for continued growth and efficiency
• Inspire new creative design directions for collaborations and differentiation at retail

Long-Term

• Build and grow a globally respected creative licensing program that turns fans into superfans
• Elevate Supercell’s brands across brick and mortar and e-commerce retail through design excellence

Work Style & Travel Expectations:

Hybrid in Los Angeles — This role is based in Los Angeles. Candidates should be prepared to be onsite 2 days per week to collaborate with the Entertainment & Partnerships team, participate in creative working sessions, and connect in-person with partners and peers.

Global Travel (~25%) — Comfortable with international travel (~25%) to meet with Supercell teams in Helsinki and around the world, attend industry events, and engage directly with licensing agents, partners, and retailers across key markets.

Benefits and Compensation

While the salary range based on your background, skills, and experience for this position is $156,000–$234,000, your financial compensation model also consists of an annual bonus, RSU equity, and 401k. Read More

About Supercell

We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've released games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co. Our mission is to create great games that as many people as possible play for years and that are remembered forever. Read More

Other Information

Supercell provides relocation support for this Los Angeles-based position. The company encourages applicants who may not meet every requirement to apply and offers accommodations during the recruitment process.

And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)