The Marketing Manager, North America, will work closely with the Americas Marketing team to manage and execute Supercell’s marketing strategy in North America. This role is focused on ensuring efficient and effective marketing efforts that meet defined goals, significantly contributing to the overall go-to-market strategy. The Marketing Manager will execute with autonomy and align closely with the strategic direction set by Global and Regional Marketing Leads.
Responsibilities
Campaign Management: Lead and manage marketing campaigns based on strategies set by the Marketing Lead. Ensure all efforts meet defined objectives and quality standards. Develop and execute marketing strategies aligned with broader company goals, driving performance and meeting short-term targets.
Digital, Social Media, and Influencer: Own and manage digital, social media, and influencer campaigns, ensuring alignment with target audience expectations and achieving desired engagement and conversion results.
Partnership Collaboration: Work cross-functionally with global teams to develop and maintain partnerships that elevate the Supercell brand and contribute to measurable business growth.
Go-to-Market Execution: Execute the go-to-market strategy with excellence, ensuring operational plans are completed effectively and on time.
Team Collaboration: Actively contribute to and collaborate with team members across different crafts, ensuring the successful delivery of marketing initiatives.
Travel: As a Supercell employee, you are expected to travel as part of your role to collaborate with global teams, attend industry events, and contribute to the success of our games and partnerships. Employees should anticipate a minimum of up to 35% travel.
Qualifications
10+ years of progressive marketing experience, with a strong preference for experience in the gaming or entertainment industry.
Deep understanding of the North America market, with expertise in tailoring strategies to local consumer behavior.
Proven track record in digital and social media campaign management, with evidence of exceeding performance goals.
Well rounded knowledge around other media (TV/CTV, Audio, OOH, etc.).
Strong collaborative skills for working effectively with global and local teams.
Excellent communication, interpersonal, and problem-solving abilities.
Demonstrated resourcefulness and adaptability in dynamic environments.
What Success Looks Like
Short-Term (3 months): Demonstrate ability to manage and execute campaigns aligned with strategic goals.
Mid-Term (6-12 months): Deliver measurable results on brand awareness and player engagement metrics through effective campaign execution. Demonstrate ability to lead campaign developments and executions and strong external partner management.
Long-Term: Collaborate with the Marketing Lead and global teams to ensure sustained improvement in business and marketing KPIs and ROI, establishing a strong market presence for Supercell games.
Benefits and Compensation
While the salary range based on your background, skills, and experience for this position is $156,000 – $234,000, your financial compensation model also consists of an annual bonus, RSU equity, and 401k. Supercell structures compensation and benefits to support employees and their well-being.
About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed.
Relocation
This position is in San Francisco. Supercell offers relocation support and assistance to help with moving, including support for family and personal needs.
Application encouragement & accommodations
Not sure if you should apply? Do it. Supercell encourages applications even if candidates feel they do not meet all requirements. The company is happy to learn about any specific accommodations required to fully engage in the recruitment process.