Helsinki – onsite – full-time, permanent

Monetization Manager, Hay Day

Grow Revenue, Cultivate Joy—Help Millions Thrive in Hay Day!

We’re looking for a Monetization Manager to join the Hay Day team and be part of an exciting growth journey of the best rural lifestyle fantasy game. You’ll take ownership of key monetization systems—from events, offers to progression mechanics—and ensure they deliver both business impact and a joyful experience for millions of players.

This is a unique opportunity to work on an iconic mobile title and directly shape how it is operated and enjoyed every day.

At Hay Day, we believe that commercial success and outstanding player experience go hand-in-hand. As part of the game team, you’ll drive growth by maintaining a sharp focus on performance, tuning systems for operational excellence, and always putting the player first.

You’ll leverage game data, player feedback, and market insights to fine-tune current monetization strategies and design new ones. You’ll also collaborate closely with product, design, and analytics to turn strategy into compelling in-game features and offers. From high-level KPIs to initiative-specific deep dives, you'll track performance and use data to inform every decision.

Responsibilities

• Own, plan and execute on all in-game and Supercell Store offers, delivering to meet players’ expectations and needs while following company business goals.
• Develop new monetization strategies that align with the motivations and behaviors of millions of players, across all stages of their player journey.
• Define, set up, and test new player segmentations across various offer types to improve player experience and offer performance.
• Understand the user journey and leverage player insights to curate offers that drive highest conversion.
• Track and evaluate results of your efforts on a daily, weekly, monthly and quarterly basis to ensure positive uplift in both the short and long term.
• Constantly A/B test new content and offers, analyzing outcomes to inform future experiments.
• Identify new features and tools required to improve monetization efforts, and coordinate their development with relevant stakeholders.
• Collaborate with Live Ops Manager, Economy Managers, and Game Analysts to assure monetization efforts contribute to long term success and have a positive impact on player experience.

Requirements

• At least 3 years of experience in free-to-play mobile games.
• Extensive knowledge of monetization strategies and trends within the free-to-play business model.
• Prior experience planning and operating in-app offers in a live game, with a strong track record of achieving targeted business goals.
• Good understanding of economy and monetization design, as well as engagement drivers in live service games.
• Passionate about games monetization, with interest in business models including in-app purchases, ad monetization, and subscriptions.
• Strong quantitative and analytical skills with an emphasis on metrics-driven decision making.
• Constantly looking for new experiments and ways to improve performance, with the ability to make data driven decisions and recommendations.
• Comfortable taking calculated risks, learning and sharing the lessons learned.

Benefits and Compensation
Supercell structures its compensation and benefits to help employees do their best work and enjoy their time at the company. Read More

About Supercell
We are a games company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've released games including Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co. Our mission is to create great games that as many people as possible play for years and that are remembered forever. We put together independent teams and give them the freedom to succeed. Read More

You Might Love It Here...
Supercell is made up of proactive, independent teams with freedom to do what’s best for players and the company. Supercell provides compensation, work environment and resources to help people succeed. Read More

You Are Not Your Job Title
Supercell embraces a non-hierarchical culture. For hiring purposes they use industry-standard job titles to attract talent. Read More

This position is in Helsinki, but you're not?
Supercell's dedicated mobility team will support you with relocation. Read More

Application
Apply via the Supercell careers page.